Privacy Policy

Effective Date: 20th February 2026
Website: Mr Phantom

1. INTRODUCTION

This Privacy Policy explains how the Mr Phantom Store (the “Store”) collects, uses, and protects your personal information.

The Store is operated by London Art Exchange Ltd, registered in England and Wales.

We are committed to protecting your privacy and handling your data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. INFORMATION WE COLLECT

When you visit or make a purchase from the Store, we may collect the following types of information:

A. Personal Information You Provide

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Payment details (processed securely via payment providers)

B. Automatically Collected Information

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

  • Referring website

This data is collected using cookies and similar technologies.

3. HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfil your orders

  • Communicate with you about your purchase

  • Provide customer support

  • Prevent fraud and maintain website security

  • Improve website performance and user experience

  • Send marketing communications (only where you have opted in)

We do not sell your personal data.


4. LEGAL BASIS FOR PROCESSING

Under UK GDPR, we process your personal data based on:

  • Contractual necessity (to fulfil your order)

  • Legal obligations (tax and accounting requirements)

  • Legitimate interests (website improvement and fraud prevention)

  • Consent (for marketing communications)

You may withdraw marketing consent at any time.

5. PAYMENT INFORMATION

All payment information is processed securely via Shopify’s approved payment providers.

We do not store full credit or debit card details on our servers.

6. COOKIES

The Store uses cookies to:

  • Enable website functionality

  • Improve performance

  • Analyse visitor behaviour

  • Support marketing and advertising (if applicable)

You can control or disable cookies through your browser settings.

7. SHARING YOUR INFORMATION

We may share your information with:

  • Payment processors

  • Courier and delivery providers

  • Website hosting providers (e.g., Shopify)

  • Professional advisors (accountants, legal advisors)

We only share information necessary for business operations.

We do not sell or trade personal data.

8. INTERNATIONAL TRANSFERS

Some of our service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection law.

9. DATA RETENTION

We retain personal data only for as long as necessary to:

  • Fulfil orders

  • Meet legal and accounting obligations

  • Resolve disputes

When no longer required, data is securely deleted.


10. YOUR RIGHTS

Under UK data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request data portability

To exercise these rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data from:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

However, no online system can guarantee absolute security.

12. CONTACT DETAILS

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:

London Art Exchange Ltd
156 New Cavendish Street
London
W1W 6YW
United Kingdom

Email: info@thelax.art